SparkToro

Get the most out of SparkToro and uplevel your marketing strategy. Monthly live sessions with Rand Fishkin and Amanda Natividad.

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If you can’t join live, you’ll get an email with the recording and slides.
AI Decoded - Boost Your Marketing with Advanced Language Models
AI Decoded - Boost Your Marketing with Advanced Language Models
Britney Muller, Founder of DataSci101, explains all things generative AI and Large Language Models (LLMs), and responsible applications for marketers....
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Digital Marketing Trends in 2023 and Beyond
Digital Marketing Trends in 2023 and Beyond
Rand Fishkin dives into the macro trends that are most likely to impact marketing in the year ahead, and how strategic leaders can prepare. --
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Audience Research + Growth
Audience Research + Growth
Asia Orangio, Founder & CEO, DemandMaven, schools us on uncovering organic growth opportunities — all through audience research and customer intervi...
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The End of Marketing Attribution
The End of Marketing Attribution
In this episode of SparkToro Office Hours, Rand Fishkin guides us on measuring those hard-to-measure marketing channels and tactics, and lots more. J...
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Create Better Content — and Drive Business Results
Create Better Content — and Drive Business Results
....also known as "Create Better Content (Mostly Without AI) --
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What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
In this #SparkToroHours, Rand presents on the six common marketing mistakes that even good marketers make. --
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New Marketing Tools You (Probably) Haven't Heard of Yet
New Marketing Tools You (Probably) Haven't Heard of Yet
In this #SparkToroHours, Amanda takes the lead and walks you through well over a dozen marketing tools, how to use them, and when to use them.
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Weird Ways to Get More Value from Your Marketing Tools
Weird Ways to Get More Value from Your Marketing Tools
Rand Fishkin shows you ways to get more value from your existing martech stack. -- Want to learn about NEW marketing tools? Check out this episode...
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The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
You don’t need to spend hundreds of hours doing research. There are only four questions you really need to answer to get started. In this interacti...
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