Content marketing shouldn't just be about ranking for keywords in Google. SparkToro can help by showing what your audience talks about in their channels, hashtags they use, and more.
SparkToro excels at building great outreach lists, and this video shows exactly how you can combine Lists, Exports, and Spreadsheets to generate a great launch campaign.
If you're after an audience that can't be described with a single keyword, Custom Search may be the silver bullet you need. Learn how to use it's advanced search functions in this short primer.
Reddit's amazing communities can be a time-consuming mystery to reverse-engineer, but this video shows how SparkToro comes to the rescue with data about which Subreddits, topics, and behaviors are right for your marketing goals.
YouTube and Google's ad options are frustratingly limited, but SparkToro fills in the missing data gaps, and can help you earn better ROAS.
The right people bring their audiences with them, and appeal to the audience you've already built. Learn how SparkToro can help identify exactly who these folks are for your ICP.
Learn how, when starting a new marketing campaign, SparkToro can fill in both strategic and tactical gaps to help savvy marketers build high quality plans
In this 2 minute video, Rand explains how to use LinkedIn's analytics to improve your SparkToro audience research.
In this 100-second video, Rand shows how to build comparison reports with SparkToro and SimilarWeb.
In this 98 second video, Rand walks you through if the first few dozen or hundred results in SparkToro don't get you enough sources.
In this 95-second video, Rand shows a number of examples of how to apply the wealth of data SparkToro produces from an audience search analysis.
Choosing channels and identifying opportunities BEFORE you decide on which tactics to invest in can pay huge dividends. In this 2 minute video, Rand walks through an example of how to do precisely this in SparkToro.
Even if your audience is only a few dozen to a couple hundred profiles in size (in an initial SparkToro search), Rand shows you how to get value and dig in deeper in this 80-second video.
In this 2 minute video, Rand shows how to analyze and compare the audience attributes, demographics, reach, and sources of influence for multiple audiences side-by-side.
In this 2.5 minute video, Rand shows how to make the most of SparkToro's List-building feature, and how you can get contact data and quick exports of precisely the sources you want inside the product.
In this 90 second video, Rand walks through how highly effective PRs and outreach specialists can use the knowledge they gain about a publication to pitch them with strong rates of success.
